By: Emily
Thirty six percent of an hour long TV show is made up of ads. The fight for a spot to play your ad during the super bowl comes with extreme price tags. Ads are a very important aspect on television whether you think so or not. Even when you’re not paying attention, ads are locked in your memory and make a subconscious impact of your consumer habits.
There are a number of specific techniques advertisers use in order to attempt to affect consumer purchases. A couple of the most popular emotions to manipulate with in commercials are love, fear and urgency.
 |
| Image Source |
This is one of the more common ways advertisers attempt to affect consumers. By portraying the idea that you too could achieve an ideal situation for most and utilize primal instincts is a go to for a lot of companies.
 |
| Image Source |
Fear
A very valuable tactic used by many companies is employing the sense of fear into their potential customers and then giving them a way they could relieve it. For example, showcasing the worst case scenario with a house fire and showing the devastation it caused and all the potential issues resulting from it, then explaining their home insurance service and therefore persuading viewers to purchase your product.
 |
| Image Source |
Urgency
Another way companies instill the need to purchase a product is through giving the consumer a sense of urgency. If the ad explains that the offer is only going to be around for a certain amount of time or that this is the lowest price their product will be at, many times consumers act without giving a second thought and purchase the product so they don't miss the "lowest price" or "best offer yet".
Works Cited
Kokemuller, StudioD By Neil. "How Can Advertising Affect Consumers?" Business & Entrepreneurship. N.p., n.d. Web. 26 Sept. 2016.
No comments:
Post a Comment